About Us


JustPlay is a product of Digital Activators co-founded by Diane de Villiers and Jo-Pierre Lerm. We have worked together for the past eight years and have built up a huge respect for each other's talents and a common ethos and aspiration around work and business.


Jo-Pierre is the technology genius and Diane has a passion and flair for marketing. We share the operational and sales aspects of the business and a penchant for creativity and great ideas as well as a love for the internet and web-based businesses.


Diane de Villiers – diane@activators.co.za


  • Member of the Board of Ogilvy and Mather Direct - now Ogilvy One
  • Divisional Head of Old Mutual Direct
  • Head of Marketing for 20twenty - SA's first independent online bank
  • Founder of small businesses Peach Marketing, QuietStorm, Gush* Communications
  • Co-founder and managing director of Autumn Star, owner of Win Now, SA's first permission based lead generation service
  • Co-founder of Digital Activators, owner of JustPlay and BreadandButter - online lead generation services


Jo-Pierre Lerm – jo-pierre@activators.co.za


  • Web developer for 20twenty - SA's first independent online bank
  • Web developer for Gush* Technology - CRM solutions
  • Founder and director of Kastim - software development company
  • Co-founder and IT director of Autumn Star, owner of Win Now, SA's first permission based lead generation service
  • Co-founder of Digital Activators, owner of JustPlay and BreadandButter - online lead generation services



Diane de Villiers, Jo-Pierre Lerm

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